Salem's So Sweet Festival

Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate & Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 24th year, Salem’s So Sweet has become one of the most popular winter events on the North Shore.

Salem's So Sweet Chocolate & Ice Sculpture Festival gets started with a Kickoff Event taking place in Downtown Salem on Friday, February 6, with timed entries beginning at 4:45 PM. Ticket buyers will start at the Peabody Essex Museum's Connect Space at 135 Essex Street (immediately to the left of PEM Main Entrance) where they will receive a commemorative glass, a complementary pour of wine, and a goodie bag of sweet treats before heading out to explore. There will be multiple shops nearby providing wine tastings for ticket holders, and participants can enjoy the illuminated ice sculptures and live music on the Essex Street Pedestrian Mall. Additional downtown retailers will be staying open until 8 pm that evening for shopping, treats, and/or tastings. Many downtown restaurants will be running unique specials and tastings as well. 

Elements of the festival include:

• 25+ Ice sculptures around town
• Evening illumination of ice sculptures on Friday and Saturday evening
• A Kickoff Party and late-night shopping on Friday
• The Chocolate Hearts Challenge throughout the weekend – an interactive game in businesses around town with prizes for participants
• Sweet treats and deals at many of the amazing local shops and eateries all weekend!